Have You Changed Your Business Purpose?

Have You Changed Your Business Purpose?

Has your business purpose recently changed? Recent times have caused many business owners to change the purpose and trajectory of their businesses. Agilis CA can help with amending your business plan, and getting all the operational and financial elements in line for the next stage in your success story. 



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Many businesses have been through a tough and transformative period throughout 2020 and 2021. In some cases, companies have had to update, change and pivot just to survive – and this means having to rethink the core mission behind your enterprise.

Going through a pandemic, your business is faced with a new kind of business reality. It’s a world where buying habits have changed, consumer expectations have evolved, online shopping has boomed, and e-commerce is now a far more dominant force. 

To cope with these changes, it’s likely that your business has had to evolve – but do you know where you’re going and how it’s impacted on your underlying business mission?



Embracing The Need to Evolve and Change 


Being able to react to changing circumstances and to evolve your business is one of the key capabilities you need as an entrepreneur, business owner or CEO.

The ability to articulate your new business objective is a fundamental need and having a clear outline of how you’re pivoting, and why, will help you to understand the evolution of your business – and where you are likely to go next.


Some key questions to ask yourself include:


  • Have you changed your business purpose? 

Did your company change direction and pivot to move into new markets or new products? If so, do you have a robust plan for pivoting and continuing this evolution? Do you have the resources that are needed to back up this change in direction?


  • What is your new purpose as a business? 

What is your updated vision for the business and what do you want to achieve? Do you have this formalised in an updated mission statement or business plan? If not, you need to get this written down and communicated to your executive board, your team, and all other stakeholders.


  • Who are your new customer audience? 

If you have pivoted, it may be that your target customers have also changed. If your sales, business development and marketing activity is now focused on a new customer demographic, you need to update this in your sales and marketing strategy. Think about who you’re selling to, what their needs may be, and how you can service these needs.


  • Are any operational changes needed? 

Can you successfully pivot to this new purpose using your current systems, processes, and resources, or do these resources need to be updated? If you’ve increased your e-commerce footprint, then your production, logistics and delivery operations need to scale up to cope with this increased demand.


  • Do you have the right team on board? 

Do you need new staff to help you meet your goals? Or are some employees no longer required? If your purpose has changed, it’s likely that your talent needs have also changed. Reassess your key human resourcing requirements and think about the people you need on board for this next chapter.


  • Do you have enough funding? 

Do you have enough working capital behind you? If changes in equipment, plant or premises are part of your pivot strategy, it’s likely that you’ll need additional finance to fund these changes. Think about approaching your bank manager, business adviser or funding provider of choice. NOTE: You can talk to us about government-backed recovery funding.



Talk to us about planning your new business direction  


Nothing stands still in business, so there is always value in taking the time to step back and reassess your business direction. However, if you’re fairing in the post-Covid market, taking the time to review your business purpose and planning is time well spent.

If you are wanting to update your business’s mission statement and amend your business plan, contact Agilis CA today! 

At Agilis, we aim to understand your business legacy, and implement succession planning so we can present the most sustainable options for your business going forward. 


Listen below to Agilis CA Director Jay Gounder, discuss how we can help you achieve your business legacy.




This blog was originally published by BOMA, but has had edits made by Agilis CA for the benefit of our readers.

Agilis Chartered Accountants

Agilis Chartered Accountants

Agilis Chartered Accountants provides tailored accounting services, offering clients a high level of personalised advice and support - from individual tax to business consultancy. With a commitment to driving success, we provide comprehensive accounting and advice solutions that ensure every stage of your journey is met with the utmost efficiency. From startup through expansion and growth, our services make it easier for you to achieve business objectives – ultimately leading towards greater financial stability.